The first step in skincare is to cleanse your face. Then, in the morning and evening, take an appropriate amount of product in your palm and apply it evenly onto your face and neck. Gently pat the product onto your skin.
Add about half a dropper of serum to your palm, and then gently use your fingers to apply it to your face. Use the lighter serum in the morning before going out, and the slightly thicker serum plus in the evening before bed for extra hydration.
To apply facial lotion, take an appropriate amount and apply it evenly to your face and neck, gently massaging it in. If you have very oily skin, you may not actually need a lotion product. You probably need to only to apply toner and a serum.